Hello! I am Alexander Lvov, Head of Design. I lead the design team at sberbank.ru
My key skill is creating a product design from scratch or doing a complete redesign. To do this, I gather effective product design teams, build their workflows, create design systems with them, participate in rebranding and tenders. For projects of any size.
My Experience
Collaborated with clients in Russia and abroad: GoPractice, Investors Europe, Precious Payload and others.
Over 20 years of experience in design, over 10 years of which I have been leading design teams. I have been a speaker at the British Higher School of Design and Skillbox.
Over 20 years of experience in design, over 10 years of which I have been leading design teams. I have been a speaker at the British Higher School of Design and Skillbox.
Global Finance, Best Digital Bank Award 2021 — in the nomination "Best Web design for a digital site for private clients"
Working Principles
Do something, that you can be proud of and talk about.
Any task, even a routine one, is a challenge, an opportunity to reconsider the process of creating a product.
A highly efficient, motivated and proactive team is the key to success and the most important thing in a project.
Every designer needs to know the product from all sides. How it is arranged from the inside, how the user interacts with it, its goals and main indicators.
There are no universal and proven processes, there are only those that suit the team. And even they should not stand still, but develop along with it.
Design - is a synergy visual, user needs, emotions, history and accurate calculation. With a reasonable share of subjectivism and perfectionism.
The design loves experiments and a/b testing.
